Cracking the Japanese market : strategies for success in the new global economy - Morgan, James C.; Morgan, J. Jeffrey (New York : Free Press ; Toronto : Collier Macmillan Canada : Maxwell Macmillan International, 1991)
Includes bibliographical references (p. 287-288) and index.
Keywords: Marketing -- Japan; Industrial management -- Japan; Corporate culture -- Japan; Corporations, American -- Japan; Competition -- Japan; Competition -- United States; Japan -- Economic conditions -- 1989-; Japan -- Economic policy -- 1989-